“Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.” Jeff Bezos, CEO of Amazon.

In the digital world, only the strongest will survive. Every business needs to constantly assess its offering. Our interconnected services are designed to work together to realise an overarching digital strategy which will bring the next level of excellence to your business.

Brand development and marketing

Consumers have never been more brand aware than they are now – and their every interaction with your business defines how they feel about your brand. Law firms now need to express clearly who they are, what they stand for, and what being a client of that firm says about the customer. We can work with you to take your brand to the next level. We want your customers to be brand advocates, proud that you are their lawyer. AAT Legal can work with you to create a visually appealing brand offering and compelling online presence, one which resonates with your staff and your target customers. We want everyone in your company and everyone that instructs you, to feel as passionate about your business as you are.

Brand and profit building through advertising

Advertising has changed dramatically. Thanks to sophisticated technology, we can now track our precise return on investment when it comes to online advertising spend. AAT Legal can help you make the most of your advertising budget by determining the biggest areas of opportunity, and measuring performance of your campaigns. Don’t waste valuable resources on marketing activities with unknown returns, when you can strategically target your ideal client base and maximise your conversion rate.

Converting Opportunities

What if every visitor turned into a client? Our strategic approach to generating business includes closing the deal. We can work with your business to foster a ‘conversion culture’ where every member of your team actively encourages profitable business. After all, there’s no point in getting the phone to ring if no one wants to answer it.

Driving Profit through Tech efficiencies

With customers demanding excellent service and low prices, there is only one route to maximise your profits – efficiency. With the technology available on the market today, AAT Legal can help you discover a faster route to profit. This is aligned with our brand building service, as increasingly your customers want a more technology driven experience.

Your clients now consider the user experience they receive from Apple and Amazon as the norm. They expect constant updates, push notifications, prompt responses to queries, and ultra-competitive pricing. Law firms want greater profit from the work that they do and in today`s world tech solutions provide the best route to increased profit.

Driving Profit through staff engagement

Are your staff members invested in the success of your business? Why do employees in some companies burst with pride about work they do whereas employees in others companies can be ambivalent at best? Your people are your greatest asset or greatest liability. At AAT Legal, we work with you and your staff members to determine a vision for your business and to foster a culture of brand advocacy and employee excellence.

Retaining Clients

The most successful businesses make customers into brand ambassadors by building a lasting relationship with them. AAT Legal can help you perfect and transform your customer service experience to make believers out of even the most sceptical customers. Creating a strategy, including utilising innovative technology, to maintain a connection with happy customers ensures that they will engage you in the future when the need arises. We can help you build lasting client relationships.

Strategic Planning

Every business should have a clear digital strategy; a plan which brings together the vision as to how the firm is to prosper in the digital age. Once we have worked to develop a strategy bespoke to your firm, it is essential that we get every single member of your business on the same page. Your strategy for digital success should be communicated to staff, along with the overarching vision for the future of the business. We engage everyone in the success of your business. AAT Legal will consult with you to create and execute every aspect of your digital strategy.

Future Proofing

Every law firm leader should be scanning the horizon to see the threats and opportunities that lie ahead. As we move towards the “de-lawyering” of law firms - with types of work being dismantled through tech processes and artificial intelligence - it is essential to have a strategy for how your firm can not just survive this time of unprecedented change, but actually thrive as a result of the new digital way of thinking. At AAT Legal we are constantly on the lookout for developments in the digital space which might affect and benefit our clients.

We work with our clients in an entirely bespoke manner depending on their needs. We implement processes that bring about firm wide and organisational change without disrupting the current needs of the business.

If you would like to discuss in confidence how I can help you, please call me on 07976 963527, or email me at This email address is being protected from spambots. You need JavaScript enabled to view it..